Despite many regular meetings and discussions, the relationship between CMOs and CFOs could be a lot smoother, finds a panel at Campaign360 — and good metrics are at the heart of this.
Cultural and educational organisation The British Council, working with Grey Group, has launched an innovative online banner ad. Appearing in Singapore, Malaysia, Shanghai and Bangkok, the ‘Know Your English’ banner tracks when a user highlights any word on the page and reveals the meaning of the word as well as an audio clip of its pronunciation. The company reports that the banner has reached 15,861 internet users during a three-day campaign, and that the average interaction rate was 51.8 per cent—19.5 times more than the average rich media ad and 272 times more than a standard banner. Users spent an average of two minutes and 14 seconds interacting with the banner, according to the agency.
HONG KONG - Hong Kong's Clockenflap outdoor music and arts festival, slated for later this month, is concentrating on digital marketing—from social media to online ticketing—as it looks to increase attendance by 50 per cent over last year.
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