Digitas UK chief creative officer Emma de la Fosse remembers how OgilvyOne assembled a 'core squad of ninjas' to develop a world-first campaign for the airline in 2013.
IAG appointed WPP to the full-service BA account in 2017.
Campaign India asked Tourism Australia's Nishant Kashikar about the past decade and skills he wants for the future.
The airline could appoint one agency globally or multiple to cover different geographies.
More than 30 developers from around the world participated in a 72-hour event focused on upgrading aspects of the travel experience.
LONDON - British Airways has handed its entire advertising and customer loyalty account to Bartle Bogle Hegarty.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins