The airline recently appointed Uncommon as its new creative agency.
IAG-owned airline moves its advertising and CRM account from WPP to Uncommon Creative Studio after four years, scrapping its integrated model
Digitas UK chief creative officer Emma de la Fosse remembers how OgilvyOne assembled a 'core squad of ninjas' to develop a world-first campaign for the airline in 2013.
IAG appointed WPP to the full-service BA account in 2017.
Campaign India asked Tourism Australia's Nishant Kashikar about the past decade and skills he wants for the future.
The airline could appoint one agency globally or multiple to cover different geographies.
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