Too much information or creative freedom in the briefing process can blur the focus of both brand and agency, says this marketing strategist.
Because it’s more interesting to criticise someone else’s work than to put in the effort to do the job properly in the first place, says author Dave Trott.
E!Creative, under ElloWorks at Talenthouse, has been created so Ukrainian creatives can still earn money from their skills and work.
It's not a pitch. It's not a creative competition. It's a global collaboration to make a difference for the better.
#ChangeTheBrief plans to 'take power back into the agencies'.
Imagine how the Mad Men character, whose greatest talent is getting into the minds of his clients, would approach the briefing process.
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