brief

Apr 5, 2020

World's creative elite join forces to council adland for UN brief

It's not a pitch. It's not a creative competition. It's a global collaboration to make a difference for the better.

Oct 9, 2019

Mindshare and Unilever initiative aims to cut carbon footprint in marketing

#ChangeTheBrief plans to 'take power back into the agencies'.

Aug 20, 2013

What Don Draper can teach us about briefing

Imagine how the Mad Men character, whose greatest talent is getting into the minds of his clients, would approach the briefing process.

Mar 13, 2013

DigitalMediaWorks takeaways: 'Go digital or die', break silos, socialise China

BEIJING - Although DigitalMediaWorks, which took place here yesterday, is an educational event for younger professionals, the day generated takeaways valuable for even the most jaded media veteran.

Mar 13, 2013

IN PHOTOS: DigitalMediaWorks 2013 in Beijing

2013's first installment of Campaign China's biannual digital workshop drew more than 40 young delegates yesterday in Beijing. During the full-day course, participants rolled up their sleeves to develop a hands-on media solution to a real-life brief from client Anheuser-Busch InBev. Jean Lin, APAC CEO of Isobar, hosted the event, together with four speakers and five mentors, as well as representatives from sponsors Tencent, HDTMedia and FTChinese.com.