Emmet McGonagle
Oct 9, 2019

Mindshare and Unilever initiative aims to cut carbon footprint in marketing

#ChangeTheBrief plans to 'take power back into the agencies'.

Hellmann's: experiential campaign highlighted food waste

In an attempt to soften the marketing world’s carbon footprint, Mindshare has unveiled its latest initiative, ChangeTheBrief, undertaking a global brief from its largest client, Unilever.

The initiative offers clients sustainable alternatives to traditional marketing strategies in order to encourage the transition to carbon-neutral behaviours within the marketing world.

Speaking to Campaign, Marco Rimini, chief development officer at Mindshare, said The advertising industry creates popular culture and so the most...

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