Nov 2, 2016

Top client fears, new 'frenemies', new ways of ...

Jeff Estok of Navigare offers top concerns and takeaways from the recent AdForum Worldwide Summit.

Oct 28, 2015

The latest view from Madison Avenue

Jeff Estok reports from the AdForum Worldwide Summit, where client consolidation, integrated agency offerings and scientific proof for the power of creativity were among the key trends capturing attention.

Jun 3, 2015

Transparency, 'digital erosion' highlight marketer ...

Navigare's Jeff Estok reports on the top marketer concerns raised at the recent 2015 ANA Advertising Financial Management Conference.

Nov 12, 2014

The view from Madison Avenue: 2014

Jeff Estok of Navigare reports from the recent invitation-only AdForum Worldwide Summit in New York.

Oct 29, 2013

The view from Madison Avenue: Seven challenges for ...

Learnings from the invitation-only AdForum Worldwide Summit held recently in New York.

Aug 20, 2013

What Don Draper can teach us about briefing

Imagine how the Mad Men character, whose greatest talent is getting into the minds of his clients, would approach the briefing process.