HO CHI MINH - Hardware giant Bosch has appointed Happiness Saigon as its agency-of-record for Southeast Asia following a six-way pitch.
SHANGHAI - Century-old German brand Bosch, which has been quiet in the advertising sphere in the market for a while, has recently embraced mobile game to boost its brand awareness, albeit not in an 'in-your-face' way.
Digital happenings this week from China Mobile Hong Kong, Mengniu, Land Rover, Tiger Beer, Bosch and more
A roundup of the latest digital people moves, account wins, pitches and developments across Asia-Pacific.
SHANGHAI - Digital online marketing company Aquarius Asia has expanded its newly-opened Shanghai office with senior hires: Sharon Ho as group client director, and Wan Sze as associate creative director.
SINGAPORE - Euro RSCG Singapore has been appointed the agency-of-record for the Bosch brand in the portfolio of BSH Home Appliances, beating three other agencies in a competitive pitch.
SINGPORE – Citrus PR has been appointed by BSH Home Appliances to handle the Bosch brand.
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