May 25, 2024

Bosch partners with Amnet and Samsung for weather-activated campaign

The initiative harnesses weather API and CTV to boost awareness of Bosch's new machines, with impressive results in Mumbai.

Sep 25, 2015

Bosch appoints Happiness Saigon to raise profile in Southeast Asia

HO CHI MINH - Hardware giant Bosch has appointed Happiness Saigon as its agency-of-record for Southeast Asia following a six-way pitch.

Nov 19, 2012

Bosch introduces city-building mobile game to build its brand in China

SHANGHAI - Century-old German brand Bosch, which has been quiet in the advertising sphere in the market for a while, has recently embraced mobile game to boost its brand awareness, albeit not in an 'in-your-face' way.

Nov 1, 2012

Digital happenings this week from China Mobile Hong Kong, Mengniu, Land Rover, Tiger Beer, Bosch and more

A roundup of the latest digital people moves, account wins, pitches and developments across Asia-Pacific.

Sep 14, 2011

German consultancy agency Aquarius Shanghai announces new senior hires

SHANGHAI - Digital online marketing company Aquarius Asia has expanded its newly-opened Shanghai office with senior hires: Sharon Ho as group client director, and Wan Sze as associate creative director.

Apr 12, 2011

Euro RSCG Singapore named AOR for Bosch

SINGAPORE - Euro RSCG Singapore has been appointed the agency-of-record for the Bosch brand in the portfolio of BSH Home Appliances, beating three other agencies in a competitive pitch.