Sep 25, 2015

Bosch appoints Happiness Saigon to raise profile in Southeast Asia

HO CHI MINH - Hardware giant Bosch has appointed Happiness Saigon as its agency-of-record for Southeast Asia following a six-way pitch.

Nov 19, 2012

Bosch introduces city-building mobile game to build its brand in China

SHANGHAI - Century-old German brand Bosch, which has been quiet in the advertising sphere in the market for a while, has recently embraced mobile game to boost its brand awareness, albeit not in an 'in-your-face' way.

Nov 1, 2012

Digital happenings this week from China Mobile Hong Kong, Mengniu, Land Rover, Tiger Beer, Bosch and more

A roundup of the latest digital people moves, account wins, pitches and developments across Asia-Pacific.

Sep 14, 2011

German consultancy agency Aquarius Shanghai announces new senior hires

SHANGHAI - Digital online marketing company Aquarius Asia has expanded its newly-opened Shanghai office with senior hires: Sharon Ho as group client director, and Wan Sze as associate creative director.

Apr 12, 2011

Euro RSCG Singapore named AOR for Bosch

SINGAPORE - Euro RSCG Singapore has been appointed the agency-of-record for the Bosch brand in the portfolio of BSH Home Appliances, beating three other agencies in a competitive pitch.

Jan 6, 2011

Citrus PR appointed PR partner for Bosch home appliances

SINGPORE – Citrus PR has been appointed by BSH Home Appliances to handle the Bosch brand.