After reporting success with a similar scheme in the US, the group wants to make it easier for advertisers to buy digital media that targets underrepresented audiences.
The pharmacy says the video is based on an old legend and celebrates inner beauty.
HUNAN - An official response from Qiaobi (俏比) laundry detergent seems, at the very least, oblivious to the harsh, worldwide criticism heaped upon the company for its advertisement that shows a black man being washed into a fairer-skinned Chinese man.
HONG KONG - LG has emphasised the features of its high-end curved OLED TV, launched in the city in October 2013, with a HK$1-million brand experience that involves the curvature of food.
BEIJING - BlueFocus has responded to rumours that it paid reporter Chen Yongzhou to write articles critical of Chinese manufacturer Zoomlion.
SHANGHAI - One month after McDonald’s introduced a new menu item in China—a ‘Black & White’ burger combo that some people say represents corrupt businessmen and good politicians—the fast food chain's creative agency, TBWA, has launched a campaign to position McDonald’s "as an inspiring partner in a young adult's life".
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