Apr 3, 2020

A love story about food, dancing and behavioural economics

You've heard a lot of debate around this Burger King ad. But here's a behavioural economics take on why I don't like it.

Jul 22, 2010

CASE STUDY: Burger King's Wallet Drop guerilla stunt creates online buzz in Singapore

Burger King's 'Wallet Drop' combines marketing, advertising and online communications to generate a hugely successful campaign.