Feb 18, 2019

Mindshare China fills cup with more Master Kong drinks

Following a pitch, reportedly against Carat China and Blue449 China, Mindshare increases its remit from two to 13 brands.

Sep 21, 2017

Can Starbucks stay on the boil in Asia?

BRAND HEALTH CHECK: Starbucks is buying big into China—but it may all amount to a hill of beans.

May 10, 2017

Alcohol sector: Social-media trends and top content

Engagement Meter: Unmetric provides the alcohol sector's top 10 recent posts, along with insights into social best practices for beverage brands.

Nov 25, 2014

What would Bruce Lee drink? Punchin’ Milk Tea or Kickin' Coffee

HONG KONG - What's Bruce Lee's favorite drink? Answer: Wah-taaaah! It's an old joke about the kungfu master's "war cry". Now Lee's daughter is updating the joke into a 'saleable liquid' concept.

Apr 1, 2011

OMD Thailand appointed AOR for instant coffee brand

BANGKOK - OMD Thailand has been appointed media agency-of-record for Super Coffeemix, a popular instant coffee brand, after a pitch involving incumbent agency ZenithOptimedia.

Sep 27, 2010

Asia Pacific Breweries appoints Zenith Optimedia as media agency

SINGAPORE - Asia Pacific Breweries Singapore (APBS) has announced the appointment of Zenith Optimedia as its media agency and strategic partner in Singapore following a pitch.