bcw
Burson launches healthcare-focused AI service
Decipher Health will predict the impact of communications across six therapeutic areas, the WPP firm says.
Burson names global digital and intelligence leadership team
Amongst a slew of other appointments, Joe Peng will take on the role of APAC and greater China head of digital and intelligence.
Burson launches ahead of schedule
Burson—created from the merger of WPP-owned BCW and Hill & Knowlton, which is due to be formally completed on 1 July—launched on June 13, unveiling its new brand identity and client offerings.
BCW, Hill & Knowlton warns staffers to brace for layoffs related to Burson merger
The firms have “identified areas in the business where we must eliminate roles, many of which were duplicate,” staffers were told in a memo.
‘It’s going to be unbeatable’: WPP’s Mark Read discusses BCW-H&K merger
EXCLUSIVE: Mark Read details the thinking behind the move, including what role AI may have played.
WPP merges BCW and Hill & Knowlton to create Burson
BCW global CEO Corey duBrowa will serve as chief executive of the combined agency, which will be the largest PR firm globally by revenue, according to revenue estimates from PRWeek's latest Agency Business Report.
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