BMW's premium compact car brand has enlisted the Publicis shop on a five-year contract.
A new campaign for the energy drink adopts the tone of a propaganda film, an approach that could fail to resonate with the younger generation.
SHANGHAI - Johnnie Walker's latest tactical campaign is centred on a denouncement of the supposed Mayan prophecy that the world will end today, and a proclamation that the world will keep walking.
CHINA - Targeting young women in China, BBH China has launched a nationwide television campaign for Perfetti Van Melle’s Alpenliebe chocolate filled toffee candy, featuring a ‘walking’ teddy bear with a kind heart.
SHANGHAI: BBH China has officially parted ways with LG Electronics, having handled global campaigns for the Korean multinational since winning a pitch in 2007.
SHANGHAI - BBH China today launched Unilever's Lynx brand in the China market, rolling out a campaign featuring controversial celebrity Edison Chen that promises to 'awaken men's charms and unlock women's desires'.
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