Nov 17, 2020

Car battery marketing returns from the dead in Thailand

You'll surely get a charge out of CJ Worx's dark humor masterpiece for Boliden car batteries.

Nov 17, 2018

Duracell puts global creative account up for review

The scope includes all international markets outside of North America.

May 31, 2011

CASE STUDY: How a trailblazing robot helped build a battery brand

In partnership with Hakuhodo, Panasonic set out to improve awareness of its rechargeable Evolta batteries in Japan, taking a big risk to generate in excess of US$10 million worth of publicity.