Trusting the creatives’ vision is essential to producing successful branded entertainment, according to Mattel’s chief franchise officer.
Reckoning with mortality is optional.
Barbie-inspired plastic surgery may be felt the most among women, but more men are seeking cosmetic procedures and aren’t immune to the trends.
There's a lot to be said for playing it simple, opines Gen Kobayashi.
From her German fashion doll-inspired beginnings in the 1950s to breaking box office records in 2023, Campaign explores how Barbie has remained popular for the past six decades. Clever marketing or something else?
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