barbie

May 18, 2022

First Barbie doll with hearing aids aims to boost diversity, inclusion

The company partnered with Dr. Jen Richardson, a hearing-loss advocate and educational audiologist, to make sure its portrayal of real people was accurate.

Jul 16, 2021

Barbies don garb from Love, Bonito in brand collaboration

The Southeast Asia fashion brand partnered with Mattel to create a limited-edition collection of dolls representing four different body types, while also introducing a social-impact initiative.

Nov 4, 2019

STB teams up with unlikely mascot in new campaign

The tourism board has joined forces with Barbie to spotlight local talent.

Oct 31, 2019

How Mattel turned 'too perfect, unrelatable' Barbie into a symbol of female empowerment

Earlier this decade, parents were shunning Barbie because they didn't see her as a good role model for girls. That has now changed, according to Barbie's brand chief.

Nov 2, 2018

Why it's time for toys and toy ads to go gender-neutral in Asia

Many children's products are still created and marketed according to narrow gender stereotypes, which experts say leads to a variety of social problems. But efforts to make change in this part of the world are still nascent.

Jan 24, 2017

Real men play Barbie with their daughters

'Dads who play Barbie', for Mattel by BBDO San Francisco.