Nov 23, 2022

Balenciaga pulls campaign and apologises after backlash

Holiday gift campaign was shot by photojournalist Gabriel Galimberti.

Oct 27, 2022

Is this the end for celebrity influencers?

The recent spate of brazen celebrity scandals spotlights the risks brands face when they hook up with big names. For brands, this equates to a rethink of their marketing mix.

Aug 26, 2020

Four post-covid marketing tips that will save luxury brands in China

For Chinese consumers, a dedication to learning the history and culture of the country ranks higher than a campaign hoping to ride a particular consumer groups’ trend.