auditing

Nov 10, 2020

Media Path acquires ex-Accenture media management upstart Maximise

George Patten, former chief of Accenture Media Management, becomes global CEO of Media Path in a bid to challenge Ebiquity amid growing media auditing competition.

Feb 4, 2020

Accenture shuts media auditing arm amid 'conflict' questions

Consulting giant wants to focus on agency operations.

Jun 21, 2010

All about media auditing

Marketers need to better understand how to work with media auditors.

Jun 21, 2010

All about media auditing

Marketers need to better understand how to work with media auditors.

Jun 21, 2010

All about media auditing

Marketers need to better understand how to work with media auditors.