REBRANDING EXERCISES: Toasting to the future, the legacy brand has introduced a vibrant brand identity staying true to its purpose, vision, mission and DNA.
With degrees in music and physics, Emily Wong's background blends art and science. So does her approach to marketing one of the world's leading health and beauty retailers.
Hackathons are a cost-effective event option for brands to drive innovation, but here’s why they don’t always get it right.
HONG KONG - The latest campaign activity for A.S. Watson as the group turns 175 years old is a large-scale volunteer visit to 1,750 elderly singletons across various districts of the city, and getting them to smile.
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