Y&R and VML Indonesia helped Danone Waters Indonesia increase sales by nearly 20 percent (and won an APAC Effie) with a multifaceted campaign based on awkward moments for people who let themselves get a bit too dehydrated.
As Japan regains its stature on the international stage, many Japan-headquartered firms know 'going global' is in their best interest, if not a matter of survival. For many reasons, it won’t be easy, writes David Blecken.
TOKYO - With The Force Awakens about to premiere in Asia, Haier recently unveiled a range of Star Wars-themed products for its Aqua brand in Japan, including a moving replica R2-D2 refrigerator. Campaign spoke to the CEO and CMO about the value of investing in the franchise, and about the company’s broader goals to move white goods from commodities to objects of desire.
INDONESIA - If you don't stay hydrated in Ramadan, you'll pass out and cause pandemonium claims Danone Aqua and Y&R Group Indonesia in tongue-in-cheek public-service announcement.
JAPAN - Haier’s recent investment in Japan, where it purchased the Aqua brand from Sanyo, signals a move away from competition on price to developing a more premium product offering in the white goods sector.
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