Explainable AI: Turning the black box into a glass box
As AI's influence over business decisions is growing, so too is the requirement for greater oversight over how it makes decisions—leading to the development of explainable AI. Appier's chief machine-learning scientist explains the factors behind this new trend.
Covid has “accelerated digital transformation from years to months”
12 brand leaders discuss the challenges of digital transformation at a virtual roundtable hosted by Campaign and Appier.
How a HK online fashion retailer increased conversions by 121% and revenue by 127%
CASE STUDY: Working with Appier, MyDress identified its most valuable customers and targeted them with dynamic creative, reducing customer-acquisition costs while boosting ROAS by 30%.
How AI helped boost interest in Krungsri Credit Card
CASE STUDY: Thailand's KCC turned to Appier and its AI-powered audience solution to generate targeted consumer leads.
How many screens do Asians need? For many, four or more
Use of four or more screen rises 40 percent, raising demand for tailored campaigns, according to Appier.
Appier sees more pronounced cross-screen usage in Japan
Use of more than four screens is increasingly commonplace in Japan, according to Appier's report.
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