As AI's influence over business decisions is growing, so too is the requirement for greater oversight over how it makes decisions—leading to the development of explainable AI. Appier's chief machine-learning scientist explains the factors behind this new trend.
12 brand leaders discuss the challenges of digital transformation at a virtual roundtable hosted by Campaign and Appier.
CASE STUDY: Working with Appier, MyDress identified its most valuable customers and targeted them with dynamic creative, reducing customer-acquisition costs while boosting ROAS by 30%.
CASE STUDY: Thailand's KCC turned to Appier and its AI-powered audience solution to generate targeted consumer leads.
Use of four or more screen rises 40 percent, raising demand for tailored campaigns, according to Appier.
Use of more than four screens is increasingly commonplace in Japan, according to Appier's report.
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