Jul 27, 2023

Burger King sells more burgers in Taiwan with AI assistant

INSPIRATION STATION: Appier’s AI technology is boosting interaction and conversions for Burger King online in Taiwan, and generating customised offers for consumers regardless of weather conditions.

Jan 26, 2021

Explainable AI: Turning the black box into a glass box

As AI's influence over business decisions is growing, so too is the requirement for greater oversight over how it makes decisions—leading to the development of explainable AI. Appier's chief machine-learning scientist explains the factors behind this new trend.

Aug 14, 2020

How a HK online fashion retailer increased conversions by 121% and revenue by 127%

CASE STUDY: Working with Appier, MyDress identified its most valuable customers and targeted them with dynamic creative, reducing customer-acquisition costs while boosting ROAS by 30%.

Jul 29, 2019

How AI helped boost interest in Krungsri Credit Card

CASE STUDY: Thailand's KCC turned to Appier and its AI-powered audience solution to generate targeted consumer leads.

Oct 19, 2016

How many screens do Asians need? For many, four or more

Use of four or more screen rises 40 percent, raising demand for tailored campaigns, according to Appier.