CASE STUDY: Thailand's KCC turned to Appier and its AI-powered audience solution to generate targeted consumer leads.
Use of four or more screen rises 40 percent, raising demand for tailored campaigns, according to Appier.
Use of more than four screens is increasingly commonplace in Japan, according to Appier's report.
TOKYO - A study into screen usage in Japan by Appier finds mobile is still not everything in a country credited with leading Asia’s mobile charge.
ASIA-PACIFIC – Marketers’ over-excitement around mobile in Asia risks missing out important parts of the customer journey, according to a study by Appier, a Taiwanese artificial intelligence (AI) services company.
TAIPEI - Appier, a Taiwan-based ad-tech startup positioning itself as an 'artificial intelligence' (AI) company, is furthering its expansion by hiring Caroline Hsu (许佳龄) from Google as chief marketing officer while also closing US$23 million in Series B funding.
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