appier

Jul 29, 2019

How AI helped boost interest in Krungsri Credit Card

CASE STUDY: Thailand's KCC turned to Appier and its AI-powered audience solution to generate targeted consumer leads.

Oct 19, 2016

How many screens do Asians need? For many, four or more

Use of four or more screen rises 40 percent, raising demand for tailored campaigns, according to Appier.

Sep 28, 2016

Appier sees more pronounced cross-screen usage in Japan

Use of more than four screens is increasingly commonplace in Japan, according to Appier's report.

Jun 1, 2016

Japan is not as mobile-centric as we think: Appier

TOKYO - A study into screen usage in Japan by Appier finds mobile is still not everything in a country credited with leading Asia’s mobile charge.

Apr 8, 2016

Don't dismiss the PC when marketing in a 'post-mobile' world: Appier

ASIA-PACIFIC – Marketers’ over-excitement around mobile in Asia risks missing out important parts of the customer journey, according to a study by Appier, a Taiwanese artificial intelligence (AI) services company.

Nov 3, 2015

Appier hires former Google exec, secures funding for R&D and expansion

TAIPEI - Appier, a Taiwan-based ad-tech startup positioning itself as an 'artificial intelligence' (AI) company, is furthering its expansion by hiring Caroline Hsu (许佳龄) from Google as chief marketing officer while also closing US$23 million in Series B funding.