REBRANDING EXERCISES: The new name is more in line with the company's enterprise mission. It's also really, really boring.
It used to be a way to move unsold inventory but programmatic is now the industry's dominant transactional model. Can it continue to flourish in a privacy-first post-Covid world?
A new report compiled by iPrice, SimilarWeb and App Annie shows a sharp shift towards essentials, as traffic to fashion, electronics and beauty and cosmetics dives.
Chinese apps are creeping up the top most downloaded apps list, led by a certain 15-second video platform that is taking the world by storm.
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