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Campaign Crash Course: How to measure the impact of influencer marketing campaigns
During the pandemic, marketers across the board have culled or cut down on their traditional campaigns and instead leant on influencers to directly reach out to consumers. But just how do you measure the impact of these campaigns?
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AnyMind launches ecommerce offering and rebrands business divisions
Among the changes aimed at connecting its capabilities, a new ecommerce offering will be called AnyShop as AdAsia360 becomes AnyManager and influencer marketing platform CastingAsia is rebranded AnyTag.
Brands in Asia more than doubled influencer CSR campaigns from March
Influencer marketing has become a popular channel for brands in Asia during Covid, with strategy swinging from product and events to branding and cause campaigns, a new report finds.
AnyMind acquires in-app advertising platform
Pokkt's cofounders have been given strategic roles within AnyMind Group to ensure a smooth integration.
AnyMind creates influencer DTC offering
The tech company also intends to use a fresh capital injection to expand its digital-out-of-home offering beyond Thailand.
CastingAsia launches Tokyo influencer network
The launch of a Tokyo influencer network comes in response to growing marketing demand in Japan ahead of the 2020 Olympics.
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