Pokkt's cofounders have been given strategic roles within AnyMind Group to ensure a smooth integration.
The tech company also intends to use a fresh capital injection to expand its digital-out-of-home offering beyond Thailand.
The launch of a Tokyo influencer network comes in response to growing marketing demand in Japan ahead of the 2020 Olympics.
Move aims to give marketers additional control over influencer-marketing campaigns.
Dense populations, growing competition and rapid infrastructure growth... there are many reasons why DOOH is primed to explode in Southeast Asia. But overcoming technical limitations and fragmentation are key challenges.
The acquisition gives AnyMind Group access to 252 publishers across 8.3 billion monthly impressions.
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