Instagram remains the dominant platform for influencer marketing campaigns in the region, but its growth is plateauing while that of Twitter is ramping up, according to a report from AnyMind Group.
The company claims the platform provides marketers and enterprises with tools and resources to accelerate their ecommerce and D2C growth.
MOST VALUABLE PROFESSIONAL: As the first engineer to join AnyMind Group, Ryuji Takemoto has played an instrumental role in building the company's proprietary platforms from scratch. With stellar credentials to boast of, he now empowers his team to follow his lead.
During the pandemic, marketers across the board have culled or cut down on their traditional campaigns and instead leant on influencers to directly reach out to consumers. But just how do you measure the impact of these campaigns?
Among the changes aimed at connecting its capabilities, a new ecommerce offering will be called AnyShop as AdAsia360 becomes AnyManager and influencer marketing platform CastingAsia is rebranded AnyTag.
Influencer marketing has become a popular channel for brands in Asia during Covid, with strategy swinging from product and events to branding and cause campaigns, a new report finds.
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