anymind group

Feb 19, 2021

Campaign Crash Course: How to measure the impact of influencer marketing campaigns

During the pandemic, marketers across the board have culled or cut down on their traditional campaigns and instead leant on influencers to directly reach out to consumers. But just how do you measure the impact of these campaigns?

Oct 21, 2020

AnyMind launches ecommerce offering and rebrands business divisions

Among the changes aimed at connecting its capabilities, a new ecommerce offering will be called AnyShop as AdAsia360 becomes AnyManager and influencer marketing platform CastingAsia is rebranded AnyTag.

Sep 10, 2020

Brands in Asia more than doubled influencer CSR campaigns from March

Influencer marketing has become a popular channel for brands in Asia during Covid, with strategy swinging from product and events to branding and cause campaigns, a new report finds.

Mar 18, 2020

AnyMind acquires in-app advertising platform

Pokkt's cofounders have been given strategic roles within AnyMind Group to ensure a smooth integration.

Mar 5, 2020

AnyMind creates influencer DTC offering

The tech company also intends to use a fresh capital injection to expand its digital-out-of-home offering beyond Thailand.

Nov 20, 2019

CastingAsia launches Tokyo influencer network

The launch of a Tokyo influencer network comes in response to growing marketing demand in Japan ahead of the 2020 Olympics.