Influencer marketing shifts gear to home-based verticals, product marketing and Twitter
Instagram remains the dominant platform for influencer marketing campaigns in the region, but its growth is plateauing while that of Twitter is ramping up, according to a report from AnyMind Group.
AnyMind Group unveils D2C for Enterprise
The company claims the platform provides marketers and enterprises with tools and resources to accelerate their ecommerce and D2C growth.
Tech MVP 2021: Ryuji Takemoto, AnyMind Group
MOST VALUABLE PROFESSIONAL: As the first engineer to join AnyMind Group, Ryuji Takemoto has played an instrumental role in building the company's proprietary platforms from scratch. With stellar credentials to boast of, he now empowers his team to follow his lead.
Campaign Crash Course: How to measure the impact of influencer marketing campaigns
During the pandemic, marketers across the board have culled or cut down on their traditional campaigns and instead leant on influencers to directly reach out to consumers. But just how do you measure the impact of these campaigns?
AnyMind launches ecommerce offering and rebrands business divisions
Among the changes aimed at connecting its capabilities, a new ecommerce offering will be called AnyShop as AdAsia360 becomes AnyManager and influencer marketing platform CastingAsia is rebranded AnyTag.
Brands in Asia more than doubled influencer CSR campaigns from March
Influencer marketing has become a popular channel for brands in Asia during Covid, with strategy swinging from product and events to branding and cause campaigns, a new report finds.
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