antony yiu

Dec 13, 2022

Outdoor advertising in Hong Kong is far from dead

PHD's Hong Kong CEO Antony Yiu has a passionate response to a study previously published by Campaign by Hong Kong Baptist University on outdoor advertising.

Feb 4, 2016

MEC appoints two new digital leaders for Asia-Pacific

ASIA-PACIFIC - MEC has appointed Antony Yiu as head of digital for North Asia, and Siddharth Surana, from Havas Media, as head of digital for South and Southeast Asia.

Jan 27, 2014

MEC hires Antony Yiu to boost search and performance offering

ASIA-PACIFIC - GroupM’s MEC has appointed Antony Yiu as its head of search and performance in APAC. He will be responsible for developing world-class search and performance hubs in APAC and will report to Ben Poole, head of digital, APAC, Campaign Asia-Pacific confirmed.

Nov 19, 2012

MEDIA TALK: 'Do not track' feature threatens data mining

As the ‘Do not track’ header gathers steam, the ad industry makes a stand against a setback for online marketing.

Jun 28, 2011

Yahoo searches for some new answers

An eroding customer base and failure to monetise means the clock is ticking for Yahoo.

Nov 3, 2010

Disconnection in measuring media effectiveness

Antony Yiu, managing director of iProspect Hong Kong and regional director for North Asia, comments on APAC advertisers shifting the focus to direct ROI measurements while losing sight of the possible positive impact of branded digital advertising.