Apr 6, 2021

Is K-beauty’s reign coming to a close?

Amorepacific's affordable beauty brand Etude House is closing shop in China, showing retailers just how competitive the country’s beauty market can be.

Feb 21, 2020

Carat wins Amorepacific China media business

Remit includes all the company's brands, including Sulwhasoo, Laneige, Innisfree and Mamonde.

Mar 30, 2016

CASE STUDY: How AmorePacific created space for Cushion

South Korean cosmetics brand AmorePacific had to figure out a way to introduce a completely new product category to customers when it created its Cushion.

Feb 16, 2011

UM wins full-service mandate for Amorepacific Hong Kong

HONG KONG - UM has won a full-service communications mandate from Amorepacific Hong Kong. The mandate covers communication activities in Hong Kong for the company’s cosmetic brands Laneige and Sulwhasoo.