SINGAPORE - Online video ad spend has jumped, with marketers shifting budgets from a variety of other channels to fund the increase, a new study from AOL has confirmed.
ASIA-PACIFIC - AOL has promoted Alex Khan, MD of AOL Platforms in Southeast Asia since 2013, to MD of AOL for all of Asia.
Alex Khan of AOL Platforms argues for the weighting via a 'distraction metric' when comparing the impact video ads on big versus small screens and among different demographics.
SINGAPORE - Coinciding with today's launch of its One by AOL programmatic platform in North America, Adap.tv has been rebranded as 'One by AOL: Video' as AOL Platforms marks its official launch in the region, with Adap.tv's Alex Khan as MD.
SPIKES ASIA - Alex Khan, Adap.TV’s top boss for Southeast Asia, opened up the day’s TechTalk sessions by calling for a need to simplify programmatic by eliminating multiple sources that create data leakage and revenue loss for media owners.
KUALA LUMPUR - COO Alex Khan and CEO Ken Tsurumaru (pictured) will be working together to drive Catcha Media to become Asia’s largest new media group.
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