TODAY'S EDITION February 23, 2026

Latest

Moonfolks expands regional footprint with Brunei launch

Sheikh Idham Abas to helm the office as managing partner.

Uber names new Tokyo-based Asia-Pacific marketing director

Get the latest details on Ally Doubé's new role, plus more from Netflix, Bside, Castlery, Untangld and more, in our weekly collection of people moves and account news.

The Knowledge

Initiative leads the preliminary 2025 global media league

Publicis Groupe shops make up the rest of the top five.

Omnicom to axe and relocate more jobs as it doubles cost savings target to $1.5 billion

Majority of synergies will come from $1 billion cut to staffing costs, including job losses and offshoring.

New Dentsu CEO to prioritise “flatter structure”, speed and improving holdco brand

Dentsu's corporate shake-up and appointment of a new chief executive follows record $2bn (£1.5bn) annual loss.

Red Rooster celebrates heartland heroes who punch above their weight

The new campaign by Leo Australia keeps the chicken shop's customers real and their food looking fun and tasty.

No kids, no problem? Why Vietnam’s Gen Z is choosing financial autonomy over traditional milestones

Vietnam's Gen Z are embracing DINK (Dual Income, No Kids) values as a survival strategy, controlling 92% of spending while delaying traditional milestones amid rising costs.

The Knowledge

Inside Korea’s culture engine: How reinvention and fandom keeps fuelling the global K-wave phenomenon

In the Hallyu 4.0 era, the creative conversation is no longer about Made in Korea but Made with Korea, a framework where brands and talent co‑create shared IP that blurs the lines between entertainment and commerce.

Perplexity pulls the plug on ads, citing trust concerns for AI

Executives told the Financial Times that ads risk making users 'suspicious of everything'.

January APAC advertiser of the month: Kia, trivago and Woolworths

The three brands lead in advertising awareness gains in Australia this month, with Kia's campaign launched for the Australian Open dominating public attention.

Creative Minds: Why Lyndon Christie wants a store-closing stunt etched in the client hall of fame

Inspired by ideas too bold for the opening pitch, the Leo Sydney copywriter believes clients should champion campaigns that still resonate a decade later.

The Work


Apple’s 2026 Lunar New Year film

Apple’s ninth Shot on iPhone Lunar New Year film is a gentle story of routine, companionship and return.

Watch


THE GLOBAL VIEW

Le Pub names Sven Huberts as global president

Huberts was most recently president of global innovation and experience, Dentsu, and president, Dentsu Lab.

Social-first Super Bowl campaigns show how brands are winning without TV

Super Bowl LX demonstrates the growing power of social-only activations and the evolution of hybrid strategies.

Publicis hires former WPP Studio X global chief operating officer Sean Palmer

Previously based in Singapore, Palmer relocates to London to be Publicis' chief operational transformation officer for global clients.

Super Bowl LX draws 124.9 million viewers as NBC sets new records

Bad Bunny’s Spanish-language halftime show helped deliver the second-most-watched broadcast in US history.

Ad creatives share the Super Bowl LX spots they wish they worked on

For Question of the Week, Campaign asked Adland to share the Super Bowl LX work they wish they did.

Omnicom's Aditya Kanthy: This is fundamentally a growth play

The president and managing director reflect on Omnicom Advertising India’s ongoing transformation, from the reimagined agencies to attracting talent.

Adland faces calls to tackle scam ads as Meta admits they ‘might be 3-4% of revenues’

Consumers say role of platforms is key as distrust grows over suspicious ads.

Why the Super Bowl’s best ads don’t feel like ads anymore

The Big Game is no longer the idea — it’s the amplifier.

Sabrina Carpenter builds the ideal boyfriend out of Pringles for Super Bowl LX

The pop star’s Super Bowl debut leans into Gen Z’s ‘unhinged’ sensibility—and an increasingly gender-diverse NFL audience.

Toyota taps Kylie Kelce, Eli Manning for Pro Bowl encore game with flag football youth

The NFL’s official automotive partner celebrated National Girls and Women in Sports Day with a star-studded flag football game and $80,000 grant.


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