Ipsos releases its annual survey detailing the changing habits of Asia's most affluent consumers — and highlighting a new breed of high-spending opinion leaders
ASIA-PACIFIC – The luxury spend of Asia’s top income earners is well documented, but according to new research from Ipsos, details in the data stress that all marketers need to have an ‘affluent strategy’.
Highlights from the Ipsos 2014 affluent Asia study. Please see the related-article link below for details.
SINGAPORE – Robust domestic demand, accommodative monetary policies, rapid credit growth and the rebound of capital inflows have driven Asian affluent’s lifestyle, spending and media consumption worth a total investment of US$767 billion, according to the Ipsos Affluent Survey Asia Pacific (formerly Ipsos PAX) launched today.
SINGAPORE – Brands must look beyond TV spots during sporting events as a means of reaching Singapore’s affluent male consumers to also explore mobile and tablet advertising, according to Aegis Media’s iProspect.
ASIA-PACIFIC - Motivated by personal rewards that lead to social status, Asia’s wealthy spend on Apple, trips to Paris, BMW and Sony, according to a report by Agility Research & Strategy.
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