The production house exclusively represents international directors who shoot campaigns outside of the United States with in-country crews.
Angelique Paulussen talks about the joys and challenges of 'issues marketing', and heading comms for an under-the-radar brand aiming for nothing less than changing the world.
Growing demand for transparency is leading to higher distrust for influencers in some markets. Where can brands turn?
KUALA LUMPUR – Mahesh Neelakantan, MD of OgilvyAction Malaysia has left the agency to head the newly established Malaysian office of word-of-mouth agency Advocacy.
BEIJING - We are now in the 'relationship era' of digital marketing, and no amount of one-sided advertising can camouflage a brand’s true nature, according to consumer-goods company Reckitt Benckiser, which gets Chinese consumers smitten with exuberant brands like Durex as well as less sexy ones like Dettol, Veet, Finish, Vanish and Air Wick.
SHANGHAI - Word of mouth agency Advocacy says its unique campaign for Reckitt Benckiser brand Dettol proved "15 times more efficient" than television.
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