Where are we seeing upticks in installs during COVID 19—and will that sustain? What’s the spilt between paid and organic installs across verticals? How much should marketers invest in growth versus retention? Adjust’s report sheds light on the above and more.
Fraud prevention will be a key focus for mobile measurement firm's Southeast Asia expansion plans.
Mobile measurement company Adjust's co-founder says people are reluctant to admit that fraudulent activity is an issue.
TOP OF THE CHARTS: Adjust's Mobile Benchmarks 2018 report highlights the challenges of retention and the prevalence of fraud in gaming.
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