Lux

May 26, 2022

Lux’s global brand VP on why the brand is calling out sexism

Severine Vauleon on the Unilever brand’s new ‘Shut Up Sexism’ campaign, and having a cause-driven strategy pay off—particularly in China.

May 22, 2022

Unilever's Samir Singh: Sustainability shouldn't burden consumers with guilt or expense

In his first interview since becoming Unilever's global personal care CMO, he details how the consumer goods giant is evolving hygiene products into wellness products and is embedding sustainability in its brands while facing growing local competition.

Aug 26, 2021

Lux tries to show men what it's like to walk while female

In a campaign by Wunderman Thompson Singapore, the Unilever brand uses the City Walks platform to let men experience the leers, comments and physical intimidation women often endure.

Jul 1, 2021

Scent expert fails to sniff out contrived branding in Lux campaign

In new work for Unilever by Wunderman Thompson Singapore, the smell of patchouli and cringe wafts in the air.

Apr 30, 2021

Let Caster Semenya run, says Lux

The Unilever brand takes a stand against the athlete's Olympics ban in work by Wunderman Thompson Singapore.

Jan 21, 2021

Fact-based ads are the start of a new era in advertising, says Sebamed India marketing chief

Konark Gaur talks about its escalated spat with Hindustan Unilever over rival soap pH levels and its own marketing plans ahead.