Lux

2 days ago

Fact-based ads are the start of a new era in advertising, says Sebamed India marketing chief

Konark Gaur talks about its escalated spat with Hindustan Unilever over rival soap pH levels and its own marketing plans ahead.

Jan 12, 2021

Sebamed ordered to take down 'misleading' campaign in India

Court ruling follows suit filed by Hindustan Unilever which argued Sebamed campaign 'misled' consumers over quality of its products.

Jun 6, 2019

2019 Cannes contenders: 'The Soap with a Lump' by Wunderman Thompson India

Lux redesigns an age-old product to remind women to check their breasts for lumps in the shower, when they feel most comfortable doing so.

May 30, 2019

Lumpy soap reminds Indian women to check their breasts

Unilever and Wunderman Thompson got help from an oncologist to design a “humble bar of soap” with the power to make women perform self-exams.

Aug 21, 2018

Lux hosts an ambassador summit, with ample photo ops

The company brought a group of ambassadors from all over the world together in London for a "co-creation bootcamp".

Jan 16, 2014

Lux invites fans to share their fabulousness at ‘House of Lux’

SINGAPORE – Unilever’s Lux brand, in collaboration with its global digital agency SapientNitro and content partner Yahoo, recently launched ‘House of Lux’, a social platform for the brand’s fans to discover and share 'fabulously feminine' things.