The Tokyo-based agency has won Grand Prix, Titanium and Lions in many other categories over the past decade.
Company says its partnerships will help it target specific audiences and unlock the power of younger demographics in China.
Forecast is better than worst predictions for global agency sector.
Spokesperson confirms the cost cutting does not include additional staff reductions.
The leaders behind Dentsu Aegis Network's newly formed global creative agency explain its rationale and their vision for Asia.
Merlee Jayme to be global co-president in Singapore alongside Jon Dupuis in New York. Gordon Bowen and Ned Crowley also take leadership roles at new operation.
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