AB InBev

Mar 9, 2021

Let’s call time on the masculinity of beer

It's no wonder many women don't feel beer is a drink for them when much of the sector's most famous advertising—including for AB InBev's brands—has been so geared towards men.

Sep 27, 2020

AB InBev's South Asia marketing chief on alcohol trends during Covid

Alexander Lambrecht weighs in on challenges, sharing a brand name with the pandemic and more.

Sep 24, 2020

'Covid has accelerated trends on alcohol consumption': Alexander Lambrecht, AB InBev

The VP, marketing of South Asia, talks about challenges faced by the company, sharing a brand name with the pandemic and more.

Dec 11, 2019

Should agencies do more together to stand up to unreasonable client demands?

AB InBev is reported to be running cost-cutting 'auction' for global media review.

Dec 8, 2019

AB InBev demands 'punishing payment terms' in upcoming global media review

"I would not be surprised if some major media agency groups got together and agreed to reject this brief."

Mar 14, 2014

AB InBev pitch: AKQA grabs Budweiser, IM2.0 holds Harbin

SHANGHAI - Budweiser’s social-media and digital accounts go to AKQA, while Anheuser-Busch (AB) InBev’s incumbent, VML IM2.0, retains the Harbin account.