It's no wonder many women don't feel beer is a drink for them when much of the sector's most famous advertising—including for AB InBev's brands—has been so geared towards men.
Alexander Lambrecht weighs in on challenges, sharing a brand name with the pandemic and more.
The VP, marketing of South Asia, talks about challenges faced by the company, sharing a brand name with the pandemic and more.
AB InBev is reported to be running cost-cutting 'auction' for global media review.
"I would not be surprised if some major media agency groups got together and agreed to reject this brief."
SHANGHAI - Budweiser’s social-media and digital accounts go to AKQA, while Anheuser-Busch (AB) InBev’s incumbent, VML IM2.0, retains the Harbin account.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins