Internet advertising gets a bigger slice of the cake, albeit at a slower growth rate.
The service is now available in 29 markets.
Ahead of its full-year earnings call, Facebook has expanded its third-party verification partnerships to try and avert future metrics blunders.
The company announced roll out of its Digital Ad Ratings measurement product in six Asian markets.
BEIJING - In collaboration with Tencent, Nielsen has launched its own measurement standard for digital campaigns in China, claiming the system is a step above iGRPs.