Nielsen Digital Ad Ratings – a new future for ad metrics
In the age of precision marketing—where programmatic trading reigns king—marketers are demanding much more than traditional demographics. DAR’s launch in Hong Kong marks a major step in setting better, faster, more accurate standards for data management platforms across Asia-Pacific.
News
Mar 27, 2017
Internet ad spend to overtake TV in 2017: Zenith
Internet advertising gets a bigger slice of the cake, albeit at a slower growth rate.
Mar 7, 2017
Nielsen launches Digital Ad Ratings in Hong Kong with Facebook panel
The service is now available in 29 markets.
Feb 1, 2017
Facebook expands third-party verification with Nielsen and ComScore
Ahead of its full-year earnings call, Facebook has expanded its third-party verification partnerships to try and avert future metrics blunders.
PROMOTED
Jan 5, 2017
A shared language of ROI
Nielsen is importing its expertise in ratings to Hong Kong’s digital advertising scene. Has its Digital Ad Ratings product been honed enough to provide the answers local advertisers need?
Jul 14, 2015
Nielsen to rate Asia, digitally
The company announced roll out of its Digital Ad Ratings measurement product in six Asian markets.
May 29, 2015
Nielsen develops Digital Ad Ratings for China with Tencent
BEIJING - In collaboration with Tencent, Nielsen has launched its own measurement standard for digital campaigns in China, claiming the system is a step above iGRPs.
