The move will shift billions in ad revenues and force agencies, broadcasters and brands to rethink strategies overnight.
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online gaming
India clears online gaming bill that bans real-money gaming
online gaming
promotion and regulation of online gaming bill
Spikes 2015 Greater China winner: Changyou
china
online gaming
SPIKES ASIA - Saatchi & Saatchi has won a Grand Prix and two golds in the film category for its ‘playing cannot be bad’ campaign for Changyou, a Chinese online game developer. We think the judges like how it contrasts how unhappy gamers are in the real world and how carefree they become when playing online. Or maybe they are all secretly like that in person, because advertising is all but a game.
Game developer Changyou strikes out at critics with humour
online gaming
CHINA - China-based online game developer Changyou is promoting three new titles with a campaign that turns the tables on those who blame online games for making the people who play them antisocial.
Online mahjong game lures players with TV hostess Dee Hsu
online gaming
In order to promote the web version of its popular mahjong game 'Play with the stars', Taiwanese online game portal Gametower has launched a campaign centered around top TV hostess Dee Hsu.
Kongzhong wins distribution rights for World of Tanks in China
online gaming
BEIJING – Chinese digital entertainment services provider for consumers has secured the exclusive rights to publish and operate World of Tanks, a free-to-play online action game in China.
