Leadership Hub: 2022 Power List

Every year, Campaign Asia’s CMO Power List pays tribute to industry leaders who aren’t only brand caretakers, but also seek to engage consumer communities with meaningful work and action. The latter is especially important, perhaps, in a year when companies have to navigate unprecedented disruption. Does purpose have a new face in a post-COVID world? What is empathetic leadership? How should brands evolve their strategies while staying true to their values? We ask APAC’s most influential leaders.


Sep 23, 2022

Embracing vulnerability: How brands are addressing the stigma around mental ...

Leading marketers in Asia Pacific expound on the shift towards open discussion of mental well-being and why brands are duty-bound to spearhead the conversation.

Sep 15, 2022

Top APAC marketers on why leading with an empathetic, people-centric approach is ...

We spoke to marketing leaders from Google, Manulife, Haleon, and Colgate-Palmolive about how empathetic leadership can set brands apart both internally and externally.

Sep 8, 2022

How marketing leaders ensure that sustainability extends beyond ‘eco warrior’ ...

We speak to top marketers from PepsiCo, Dole Sunshine Company, and Colgate-Palmolive on how to create tangible change within the sustainability sphere.

Sep 1, 2022

Better together: How brands can use partnerships and collaborations to push ...

Marketing leaders at DBS, Spotify and Twitter share their thoughts on how out-of-the-box partnerships can bring about great things.

Aug 26, 2022

On innovation, purpose, inflation and the post-Covid reset — the #LeadersForGood ...

Some of Asia’s leading marketers have a candid discussion on the most pressing issues facing the industry, as it navigates a return to business as usual.

Aug 3, 2022

How to lead the way through adaptation in APAC

In a time of upheaval, how can brands ensure they’re not just evolving with the times, but leading the way?

Aug 26, 2021

How women leaders empower teams and businesses

Do women make better leaders? What are some persisting stereotypes female leaders still face? And how has the pandemic led to the rise in importance of certain leadership skills?

Aug 12, 2021

How Mastercard and Dole are building a more sustainable world

How should businesses and society sustain the awareness and practises developed during lock-down?

Jul 2, 2021

The Power of Conversation: SK-II, Tokopedia, RHB Bank

How should brands use their voice for good? And can a brand’s social impact be measured?

Jun 21, 2021

Walking the talk on inclusive marketing

Your brand can have a genuine POV on how to improve society, but it needs to be done through the lens of your category, says Dhiren Amin, CMO, Kraft Heinz.

Oct 9, 2020

2020 Power List: How brands are engaging with their audiences during lockdown

How should brands engage with customers without appearing insensitive or opportunistic during this uncertain period?

Aug 28, 2020

2020 Power List: How Lazada and iQiyi are engaging customers in fresh, creative ways

We’ll likely see more hybridised marketing models combining live and digital elements.