How should brands engage with customers without appearing insensitive or opportunistic during this uncertain period?
We’ll likely see more hybridised marketing models combining live and digital elements.
While it might be too early to tell if the pandemic will usher in new strategies, it has definitely accelerated processes that were underway in the pre-pandemic age. We talk to two company leaders who have been helping small businesses sell online.
[The next generation is] questioning—actually, they’re refusing—to give their time and attention to brands without a purpose, says Naomi Yamamoto, COO at Shiseido.
We sit down (virtually, of course) with company leaders from Twitter, Spotify and Visa to find out.