Leadership Hub: 2020 Power List

Every year, Campaign Asia’s CMO Power List pays tribute to industry leaders who aren’t only brand caretakers, but also seek to engage consumer communities with meaningful work and action. The latter is especially important, perhaps, in a year when companies have to navigate unprecedented disruption. Does purpose have a new face in a post-COVID world? What is empathetic leadership? How should brands evolve their strategies while staying true to their values? We ask APAC’s most influential leaders.


Oct 9, 2020

How brands are engaging with their audiences during lockdown

How should brands engage with customers without appearing insensitive or opportunistic during this uncertain period?

Aug 28, 2020

How Lazada and iQiyi are engaging customers in fresh, creative ways

We’ll likely see more hybridised marketing models combining live and digital elements.

Aug 5, 2020

How Mastercard and Tokopedia are helping SMEs get online

While it might be too early to tell if the pandemic will usher in new strategies, it has definitely accelerated processes that were underway in the pre-pandemic age. We talk to two company leaders who have been helping small businesses sell online.

Jul 29, 2020

Finding purpose in 2020: Shiseido, HP, Jollibee and Jio Creative Labs

[The next generation is] questioning—actually, they’re refusing—to give their time and attention to brands without a purpose, says Naomi Yamamoto, COO at Shiseido.

Jul 22, 2020

Will the current crisis lead to shifts in leadership styles?

We sit down (virtually, of course) with company leaders from Twitter, Spotify and Visa to find out.