Women to Watch in Asia-Pacific marketing
While a number of countries in the region have been slow to welcome women to the top tier of the workforce, there is no shortage of female marketing professionals who have demonstrated both ambition and ability. Here, Campaign presents a selection of women who stand out for their achievements so far—and their potential to go further. In addition, we present words of wisdom from a few who have already reached the top of their game.
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While DeepSeek's innovations won't directly impact marketers in the near-term, its ripple effects on AI development will greatly accelerate the permeation across the industry over time, writes Vincent Niou.
Japan Airlines campaign ropes in Liverpool football ...
Created by Jellyfish, the campaign is focused on key markets including Singapore and Thailand.
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'Local with full autonomy': Ogilvy global leaders ...
In an exclusive interview with Campaign Asia during their recent trip to China, Ogilvy's global CEO Devika Bulchandani and creative chief Liz Taylor discuss their vision in the region, the changing face of creativity, and the reality of being a female leadership duo.