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Adidas Neo invites China to a Gudetama-inspired ...

TBWA Shanghai orchestrates a campaign to promote the brand's line of clothing inspired by Sanrio's lay egg yolk character.

41 minutes ago

Taking the 'van' out of Gogovan?

REBRANDING EXERCISES: The van-hailing brand isn't completely dropping the Gogovan name, but it does want to be known as 'Gogox'. Read all about it and share your opinion.

43 minutes ago

DAN paints grim picture for post-pandemic Philippine...

Network sees overhang from existing lull, with key Christmas season heavily impacted.

1 hour ago

People and brands latch onto peer-to-peer gifting

As social distancing has disrupted normal interactions, many have turned to gifting physical goods to compensate. Here's a look at three kinds of gifting occasions and the brands that are finding a place in the process.