Jan 27, 2014

Jolly green giant robot promotes HK science park

The Hong Kong Science and Technology Parks Corporation (HKSTPC), with TBWA/ Hong Kong, has launched a campaign promoting the third phase of its development. The campaign centres on a website where a robot called SP3 provides a tour of the park's key advantages for its potential residents while highlighting the development's focus on green technology. Print, OOH and digital ads will lead relevant audiences to the website: sp3.hkstp.org. See below for credits.

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$CREDITS: Project Name: Science Park Phase 3 Business Campaign 2014 Creative Agency: TBWA\ Hong Kong Client: Hong Kong Science & Technology Parks Corporation Creative Director: Ken Hui Associate Creative Director: Mike Wu Art Director: Donald Tse Associate Art Director: Bowie Ho Copywriter(s): Natalie Lee, James Allen Business Director: Jan Cho Senior Account Director: Ida Mak Account Manager: Jacqueline Yu $

CREDITS:
Project Name: Science Park Phase 3 Business Campaign 2014
Creative Agency: TBWA\ Hong Kong
Client: Hong Kong Science & Technology Parks Corporation
Creative Director: Ken Hui
Associate Creative Director: Mike Wu
Art Director: Donald Tse
Associate Art Director: Bowie Ho
Copywriter(s): Natalie Lee, James Allen
Business Director: Jan Cho
Senior Account Director: Ida Mak
Account Manager: Jacqueline Yu

Jolly green giant robot promotes HK science park

Source:

Campaign Asia

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