Benjamin Li
Jun 12, 2014

Highlights from San Miguel's dragon boat beerfest

San Miguel, the beer sponsor for the Hong Kong International Dragon Boat Carnival for the fifth year in a row, threw a three-day Beerfest at Tsim Sha Tsui East from June 6 to 8. The event saw 14 international and 12 local teams participate in a 'ground-level' dragon boat rowing and beer drinking competition. The public also enjoyed free performances by singers and bands from Hong Kong Taiwan and Beijing including Paul Wong, Won Fu Supper Moment, Chochukmo, and of course, most importantly, free beer.

Related Articles

Just Published

7 hours ago

‘A significant shift in the platform's monetisation ...

YouTube’s latest array of affiliate marketing tools stand to put authenticity at the forefront of creators' relationships with brands to create more engaged audiences in return.

8 hours ago

Rise 2024 conference: Marketing chiefs offer six ...

Marketing chiefs from Diageo, Lego, and Procter & Gamble at the Rise conference emphasised that diversity and inclusion drive better ROI.

8 hours ago

What are ChatGPT, Copilot and Gemini saying about ...

AI and the (near) future of brand reputation management, from Axicom’s Brian Snyder.

1 day ago

A forced TikTok sale has agencies wary of an X repeat

Agencies fear the wrong owner could push users off the platform.