San Miguel, the beer sponsor for the Hong Kong International Dragon Boat Carnival for the fifth year in a row, threw a three-day Beerfest at Tsim Sha Tsui East from June 6 to 8. The event saw 14 international and 12 local teams participate in a 'ground-level' dragon boat rowing and beer drinking competition. The public also enjoyed free performances by singers and bands from Hong Kong Taiwan and Beijing including Paul Wong, Won Fu Supper Moment, Chochukmo, and of course, most importantly, free beer.
HONG KONG - Local sports-marketing agency Elite Step Asia has scooped the race-management business of the 2014 Hong Kong Dragon Boat Carnival, which will take place along the Tsim Sha Tsui promenade between 6 and 8 June.
MANILA - Telco operators in the Philippines have to become more aggressive to acquire new customers, but then cannot neglect to build long-term relationships with them to drive growth in an increasingly competitive market.
GUANGZHOU - Ann Chan, GM of Starcom Guangzhou, is leaving the agency at the end of August after eight years of service, and her job will be taken up by deputy GM Ellen To.
As the finale of its San Mig Light 'Fit & firm summer show 2012', San Miguel is holding a 'Mr Fit and Ms Fit' contest tonight (31 August) at Club Shake Shake in Central, with celebrities Chrissie Chau (周秀娜) and Avis Chan the judges selecting the champions, who could have a chance to be part of its 2013 San Mig Light marketing campaigns.
HONG KONG - Golin Harris has been named the official communications and event management agency for the second annual Belgian Beer Festival in Hong Kong, which takes place on 3 December at the Indian Recreation Club in Causeway Bay.
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