DATA POINTS: Global internet users zoom to 3 billion

We Are Social's research indicates that there are in excess of 1.3 billion internet users in Asia, with China and India alone accounting for 880 million of these

Kemp said digital is increasingly central part to people's lives and marketers really need to step up their investments to stay relevant to their audiences' media preferences and behaviour

For the study, the company collected data from third party sources and curated the most representative numbers.Mobile apps and social media statistics were directly available to the firm.