Jenny Chan 陳詠欣
Mar 24, 2015

China to Tencent: WeChat Moments ads appear too frequently

Two months after WeChat coyly took wraps off its in-feed ads on Moments, we review Tencent's data from a survey of 6,215 Chinese users about their sentiment towards news-feed ads in general, including those on QQ and Sina Weibo. The bad news is that many people complain about ads appearing too frequently. On the bright side, many of the complaints focus on ads for low-quality or counterfeit products. Chinese consumers did not object to advertising that they found relevant and engaging. Note: The text on the graphics provided is in Chinese. Our captions (underneath the images) explain the graphics to those who don't read Chinese.

57.7 per cent of users saw ...
Users have been mentally ...
Advertising frequency was ...
Data show that 42.5 per ...
Specific preferences are ...

Just Published

4 hours ago

Mindshare names global Unilever account lead

Ailsa Lochrie was most recently chief commercial officer, EMEA.

6 hours ago

Jaguar Land Rover appoints global media agency

The brief includes repositioning brands within Jaguar Land Rover as an all-electric luxury manufacturer from 2025.

16 hours ago

Asia-Pacific new-biz spotlight: WPP leads big six ...

India is only market in top three to record new-business growth in November.

16 hours ago

You don’t need spandex to be a hero: Domino's ...

With World Pizza Day around the corner, Domino's playfully tells customers that this is their chance to help others, not by wearing capes but eating pizza.