Jenny Chan 陳詠欣
Mar 24, 2015

China to Tencent: WeChat Moments ads appear too frequently

Two months after WeChat coyly took wraps off its in-feed ads on Moments, we review Tencent's data from a survey of 6,215 Chinese users about their sentiment towards news-feed ads in general, including those on QQ and Sina Weibo. The bad news is that many people complain about ads appearing too frequently. On the bright side, many of the complaints focus on ads for low-quality or counterfeit products. Chinese consumers did not object to advertising that they found relevant and engaging. Note: The text on the graphics provided is in Chinese. Our captions (underneath the images) explain the graphics to those who don't read Chinese.

57.7 per cent of users saw ...
Users have been mentally ...
Advertising frequency was ...
Data show that 42.5 per ...
Specific preferences are ...

Just Published

4 hours ago

Creative Minds: Ariel Chen takes the 'road of no ...

We get to know the group creative director at BBDO Shanghai through her answers to 11 questions. Learn about how she got into advertising, why she ascribes to the 'Underachiever's Manifesto', and the secret talent that helps her stay happy.

4 hours ago

LG Signature takes inspiration from Sydney Dance ...

INSPIRATION STATION: Who wouldn't be awed by these amazing photos of dancers in action? LG's new pact not only supports the company but gives select customers the chance to learn from the best.

6 hours ago

Spikes Asia announces 2022 jury presidents

Fourteen industry leaders from across APAC, evenly split male-female, will help set the region’s benchmark in creative excellence and effectiveness.

7 hours ago

Campaign Creation Stories: How Pocari Sweat and ...

Otsuka Pharmaceuticals and Dentsu wanted to revitalise Pocari Sweat's brand message for young people in a post-pandemic world. See the astonishing, dreamlike film they came up with and hear the inside story of its creation directly from the brand and agency.