BBDO Singapore builds homes for four families in Batam
BBDO/Proximity Singapore has partnered with Habitat for Humanity to build safe, decent places for four families in Batam. Four teams, consisting of 35 staff members from the agency, have travelled to the Indonesian island for three days of construction work, digging foundations, mixing cement and laying bricks. The work was the culmination of several months of fundraising, in which BBDO/Proximity raised over S$38,000 for the charity.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Bridgestone uses tyres and spatial AI to literally ...
INSPIRATION STATION: With pavement as its canvas, the experimental work by Distillery uses data points from a speeding car's wild ride to create some rather staid artwork.
Is there a place for 'fake OOH' ads in the industry?
There's been a steep rise in 'fake ads' in the past year. With new technologies like Gen AI and CGI lowering the barrier and opening the floodgates, we explore whether fake OOH ads are inherently bad, or if they could even push marketers to create better work?
Beyoncé's country pivot and lessons in fearless ...
In the disrupt-or-die era, there is no space for marketers to fear failure. If your brand is strong, creative risks pay off. Take a cue or two from Beyoncé's masterclass in risky branding.
Stagwell’s revenue climbs in Q1 as tech clients return
The holding company is eyeing international expansion and digital transformation for growth.