BIG BRANDS, BRAVE CONTENT

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

Highlight

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Accurate ROI, budget constraints are hurdles for content marketing
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Sep 19, 2018

Accurate ROI, budget constraints are hurdles for content marketing

In search of a remedy, one-stop-shops are gaining traction by bringing agency, production and broadcast services under one umbrella.

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Fox Content Labs and Unilever get active in recent campaign
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Jun 20, 2018

Fox Content Labs and Unilever get active in recent campaign

Fox’s content marketing arm, Fox Content Labs, teamed with the consumer goods giant to deliver viewer-centric, short-form content across Fox Sports.

News

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The Facebook data crisis: What does it mean for marketers in Asia?
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May 3, 2018

The Facebook data crisis: What does it mean for marketers in Asia?

The goal should be to engage, not to exploit.

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Influencer marketing: Making brands shine
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Mar 30, 2018

Influencer marketing: Making brands shine

The brand spokesman is still in style, but social presence and content localisation are new hurdles for marketers looking to give a voice to their campaign.

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Fox Content Labs leads by example in destination marketing
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Feb 27, 2018

Fox Content Labs leads by example in destination marketing

Using Fox Sports influencer marketing strategies, the media giant has taken content marketing in travel to new heights.

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New Balance forays into football market
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Feb 6, 2018

New Balance forays into football market

The American footwear favourite made the move in collaboration with Fox’s content marketing arm, Fox's branded entertainment unit.

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Fox Content Labs hires senior talent
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Jan 24, 2018

Fox Content Labs hires senior talent

Andrew Edelson appointed Head of FOX Content Labs.

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National Geographic and Emirates invite travelers to share in the adventure
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Jan 16, 2018

National Geographic and Emirates invite travelers to share in the adventure

The campaign gave user-generated content the limelight, featuring Emirates own employees globetrotting the world.

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Fox Sports and AccorHotels collab buffs up content marketing strategy
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Dec 19, 2017

Fox Sports and AccorHotels collab buffs up content marketing strategy

Groundbreaking campaign leveraged the full suite of Fox assets.

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Leveraging reality talent competitions to reach Asia’s ad blocking generation
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Dec 12, 2017

Leveraging reality talent competitions to reach Asia’s ad blocking generation

Looking to leap the ever-present hurdle of ad blockers? A winning strategy is less about fighting the tech itself, and more about creating compelling content.

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Fox 'walkers' are eating brains and boosting brands
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Nov 14, 2017

Fox 'walkers' are eating brains and boosting brands

There’s a reason why horror flicks continue to fill theatres and TV content queues, and brands can tap into those same urges.

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What video advertising can learn from the rise and fall of banner ads
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Nov 13, 2017

What video advertising can learn from the rise and fall of banner ads

The demise of one of the web's old favourites was due to overcrowding and consumer ad fatigue. Video ads can and should avoid the same pitfalls.

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Fox Networks Group Asia launches branded-content studio
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Oct 30, 2017

Fox Networks Group Asia launches branded-content studio

The unit has central production studios in Hong Kong and Singapore, as well as satellite teams in all key APAC markets.

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Getting dirty with your marketing message
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Oct 20, 2017

Getting dirty with your marketing message

The more it makes people laugh or cry, cringe or gasp, the better. Creating a memorable piece of content is all about transporting people off their sofa and into the wild.

Video