BIG BRANDS, BRAVE CONTENT

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

Highlight

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National Geographic’s Planet or Plastic? sets benchmark for CSR in Asia
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Dec 5, 2018

National Geographic’s Planet or Plastic? sets benchmark for CSR in Asia

The multi-year campaign aims to stem the tide of plastics polluting our oceans.

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Riding the wave of China’s burgeoning film and TV markets
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Nov 13, 2018

Riding the wave of China’s burgeoning film and TV markets

From the silver screen to OTT media, the country’s demand for both localised and international content is causing ripples in the marketing industry.

News

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Macao Government Tourism Office partners National Geographic for a green food campaign
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May 14, 2019

Macao Government Tourism Office partners National Geographic for a green food ...

Glistening Portuguese tarts, freshly steamed dumplings, sizzling curry hair crab…The Great Green Food Journey campaign wants to make viewers salivate.

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National Geographic's 100 million Instagram followers prove that authenticity is still key
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Feb 20, 2019

National Geographic's 100 million Instagram followers prove that authenticity is ...

National Geographic celebrates one-hundred-millionth follower with a 24-hour contest.

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Finding your fit with video marketing
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Nov 8, 2018

Finding your fit with video marketing

From format to style to distribution channels, video marketing leaves a lot of variables to consider.

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Why Asia loves reality TV, and why it matters to content creators
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Oct 24, 2018

Why Asia loves reality TV, and why it matters to content creators

From cooking programs, to singing competitions, to outrageous dating shows that get the whole region talking, APAC viewers are voracious for televised drama that’s not limited by a script.

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Accurate ROI, budget constraints are hurdles for content marketing
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Sep 19, 2018

Accurate ROI, budget constraints are hurdles for content marketing

In search of a remedy, one-stop-shops are gaining traction by bringing agency, production and broadcast services under one umbrella.

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Fox Content Labs and Unilever get active in recent campaign
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Jun 20, 2018

Fox Content Labs and Unilever get active in recent campaign

Fox’s content marketing arm, Fox Content Labs, teamed with the consumer goods giant to deliver viewer-centric, short-form content across Fox Sports.

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The Facebook data crisis: What does it mean for marketers in Asia?
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May 3, 2018

The Facebook data crisis: What does it mean for marketers in Asia?

The goal should be to engage, not to exploit.

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Influencer marketing: Making brands shine
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Mar 30, 2018

Influencer marketing: Making brands shine

The brand spokesman is still in style, but social presence and content localisation are new hurdles for marketers looking to give a voice to their campaign.

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Fox Content Labs leads by example in destination marketing
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Feb 27, 2018

Fox Content Labs leads by example in destination marketing

Using Fox Sports influencer marketing strategies, the media giant has taken content marketing in travel to new heights.

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New Balance forays into football market
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Feb 6, 2018

New Balance forays into football market

The American footwear favourite made the move in collaboration with Fox’s content marketing arm, Fox's branded entertainment unit.

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Fox Content Labs hires senior talent
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Jan 24, 2018

Fox Content Labs hires senior talent

Andrew Edelson appointed Head of FOX Content Labs.

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National Geographic and Emirates invite travelers to share in the adventure
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Jan 16, 2018

National Geographic and Emirates invite travelers to share in the adventure

The campaign gave user-generated content the limelight, featuring Emirates own employees globetrotting the world.

Video