The multi-year campaign aims to stem the tide of plastics polluting our oceans.
From the silver screen to OTT media, the country’s demand for both localised and international content is causing ripples in the marketing industry.
From cooking programs, to singing competitions, to outrageous dating shows that get the whole region talking, APAC viewers are voracious for televised drama that’s not limited by a script.
In search of a remedy, one-stop-shops are gaining traction by bringing agency, production and broadcast services under one umbrella.
Fox’s content marketing arm, Fox Content Labs, teamed with the consumer goods giant to deliver viewer-centric, short-form content across Fox Sports.
The goal should be to engage, not to exploit.
Using Fox Sports influencer marketing strategies, the media giant has taken content marketing in travel to new heights.
The campaign gave user-generated content the limelight, featuring Emirates own employees globetrotting the world.
Groundbreaking campaign leveraged the full suite of Fox assets.
Looking to leap the ever-present hurdle of ad blockers? A winning strategy is less about fighting the tech itself, and more about creating compelling content.
The airline partnered with Fox Media for a campaign centred on candid peeks into staff travel diaries, making a splash in the aviation industry.