The goal should be to engage, not to exploit.
Using Fox Sports influencer marketing strategies, the media giant has taken content marketing in travel to new heights.
The campaign gave user-generated content the limelight, featuring Emirates own employees globetrotting the world.
Groundbreaking campaign leveraged the full suite of Fox assets.
Looking to leap the ever-present hurdle of ad blockers? A winning strategy is less about fighting the tech itself, and more about creating compelling content.
There’s a reason why horror flicks continue to fill theatres and TV content queues, and brands can tap into those same urges.
The demise of one of the web's old favourites was due to overcrowding and consumer ad fatigue. Video ads can and should avoid the same pitfalls.
The unit has central production studios in Hong Kong and Singapore, as well as satellite teams in all key APAC markets.
To get the best value from advertising, brands must look beyond plugging money blindly into a narrow digital advertising strategy.
The airline partnered with Fox Media for a campaign centred on candid peeks into staff travel diaries, making a splash in the aviation industry.