Staff Writer
Oct 31, 2017

New Balance and Fox Sports team on campaign

Pro footballers Marouane Fellaini, Aaron Ramsey and Tim Cahill stepped up for New Balance's first foray into the football market.

PARTNER CONTENT

New Balance recently made the decision to venture into the football market, but new gear alone wasn't going to get the ball rolling. The sportswear brand leveraged Fox Sports production assets, including an innovative portable film set and fresh creatives, and an endorsement team ready to prove their products are built for the best.

READ MORE ON THE FOX HUB

 

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Event Marketing Awards 2019 winners revealed
Premium
8 hours ago

Event Marketing Awards 2019 winners revealed

The full list of winners from the gala night in Hong Kong.

Premium
EMA winners: Experiential Marketing Agency of the Year
Premium
8 hours ago

EMA winners: Experiential Marketing Agency of the Year

Over the past year, the winning agency has won new clients such as Volkswagen, Apple, and Fendi, and has worked on a host of luxury events.

Premium
EMA winners: Best of Brand Experience
Premium
8 hours ago

EMA winners: Best of Brand Experience

The winning agency created an experience within a 5,000sqm abandoned factory with a troupe of local and international performers.

Premium
EMA winners: Best Launch
Premium
8 hours ago

EMA winners: Best Launch

Participants were treated to a show that produced a make-belief exploration that took them to 'space'.