Staff Writer
Oct 31, 2017

New Balance and Fox Sports team on campaign

Pro footballers Marouane Fellaini, Aaron Ramsey and Tim Cahill stepped up for New Balance's first foray into the football market.

PARTNER CONTENT

New Balance recently made the decision to venture into the football market, but new gear alone wasn't going to get the ball rolling. The sportswear brand leveraged Fox Sports production assets, including an innovative portable film set and fresh creatives, and an endorsement team ready to prove their products are built for the best.

READ MORE ON THE FOX HUB

 

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Taobao Festival launches world's first rocket restaurant in Hangzhou
Premium
5 minutes ago

Taobao Festival launches world's first rocket ...

STRANGER THINGS: See how Chinese entrepreneurs are taking rocket recycling to new heights.

Premium
Malaysian radio station releases street food video in response to Netflix snub
Premium
1 hour ago

Malaysian radio station releases street food video ...

Netflix failed to include Malaysia in its street food series, so Malaysians decided to take matters into their own hands.

Premium
This mom is a real monster (but in a good way)
Premium
6 hours ago

This mom is a real monster (but in a good way)

THE WORK: 'Monster' by Grey Group for Olay.

Premium
How this one lesson from TV can make your digital budget work harder
Premium
6 hours ago

How this one lesson from TV can make your digital ...

Advertisers should rediscover the lost art of capitalising on adstock theory, according to InSkin Media's APAC GM.