Staff Writer
Oct 31, 2017

New Balance and Fox Sports team on campaign

Pro footballers Marouane Fellaini, Aaron Ramsey and Tim Cahill stepped up for New Balance's first foray into the football market.

PARTNER CONTENT

New Balance recently made the decision to venture into the football market, but new gear alone wasn't going to get the ball rolling. The sportswear brand leveraged Fox Sports production assets, including an innovative portable film set and fresh creatives, and an endorsement team ready to prove their products are built for the best.

READ MORE ON THE FOX HUB

 

Related Articles

Just Published

5 hours ago

LinkedIn logs out: Is it the end of the road for ...

SOUNDING BOARD: Industry experts weigh in on the future for LinkedIn and other non-native tech platforms in China, as the business-networking site confirms it will shrink to a jobs board in the market.

5 hours ago

Japan continues to witness high ad fraud while ...

Grappling with high CPMs, Japan and Singapore report some of the highest fraud rates for IAS, while local brands pull rates down in Indonesia.

5 hours ago

Digital Media Awards 2022: Call for entries

The DMAs celebrate outstanding ideas, work, agencies, brands and talent in the Greater China region.

5 hours ago

BrandZ China: Tencent overtakes Alibaba; Kuaishou, ...

The top 100 most valuable brands in China gained 57% in brand value year-over-year, reaching $1.56 trillion, according to Kantar's latest ranking.