Soon Chen Kang 江欣珍

The ups and downs of M&A in events
CEI Analysis
May 20, 2019
Soon Chen Kang 江欣珍

The ups and downs of M&A in events

The trend of larger networks seeking out opportunities with speciality agencies sounds peachy in theory, but not always so in practice.

Data-driving event design is huge in China this year: Freeman
CEI Analysis
May 9, 2019
Soon Chen Kang 江欣珍

Data-driving event design is huge in China this ...

China ECD Kestrel Lee on how data collection is a driving force for the physical elements of event design.

It's the agency's job to understand brand vision: Mattel Brands
CEI Analysis
Apr 29, 2019
Soon Chen Kang 江欣珍

It's the agency's job to understand brand vision: ...

The VP of creative for Mattel Brands on client-agency relationships and what they look for during pitches.

Case study: Taipei Dangdai art fair
Case Studies
Apr 24, 2019
Soon Chen Kang 江欣珍

Case study: Taipei Dangdai art fair

The inaugural art fair may draw comparisons to Art Basel Hong Kong, but its Asia-heavy lineup and inclusive price points are a boon.

Live-streams becoming more interactive: Auditoire
CEI Analysis
Apr 16, 2019
Surekha Ragavan

Live-streams becoming more interactive: Auditoire

The new GM for Auditoire Hong Kong on the evolving importance of live-streaming.

Harley-Davidson completes epic tour in China
Case Studies
Apr 15, 2019
Soon Chen Kang 江欣珍

Harley-Davidson completes epic tour in China

Biker communities and local dealerships played key roles in the brand's recent roadshows across Chinese cities.

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