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Web-browser focus helps Blippar put woes behind: CEO Ambarish Mitra
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2 days ago

Web-browser focus helps Blippar put woes behind: ...

After a spate of negative publicity in 2017, Blippar co-founder and CEO Ambarish Mitra says the company's focus on Web-based AR and emphasis on working through agencies are paying off.

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Chinese spend 2 hours, 39 minutes on mobile every day: eMarketer
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3 days ago

Chinese spend 2 hours, 39 minutes on mobile every ...

TOP OF THE CHARTS: Contrary to popular belief, mobile screen time is only overtaking TV viewing time in China starting this year. But, mobile video time is growing by about 25% per year.

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Y&R wins AOR appointment for GNC in China
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4 days ago

Y&R wins AOR appointment for GNC in China

The mandate includes brand strategy, creative development and production on digital and ecommerce platforms in the health and wellness retailer's largest international market.

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'Now everyone can vote' with AirAsia
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Apr 13, 2018

'Now everyone can vote' with AirAsia

AirAsia can expect to sell more seats during peak travel period around polling day in Malaysia next month

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SK-II finds success in selling to younger Chinese: P&G
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Apr 9, 2018

SK-II finds success in selling to younger Chinese: P&G

Jasmine Xu at P&G spoke about the brand's youthful revamp approach and CSR initiatives during the Shanghai International Advertising Festival held late March.

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Belt and Road and beyond: Advice for Chinese brands with global ambitions
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Mar 29, 2018

Belt and Road and beyond: Advice for Chinese brands ...

Chinese companies expanding internationally may need to rethink their brand messaging to build affinity, according to speakers at the Shanghai International Advertising Festival.

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