Soon Chen Kang 江欣珍

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Soon Chen Kang 江欣珍

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Web-browser focus helps Blippar put woes behind: CEO Ambarish Mitra

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2 days ago

Soon Chen Kang 江欣珍

Web-browser focus helps Blippar put woes behind: ...

After a spate of negative publicity in 2017, Blippar co-founder and CEO Ambarish Mitra says the company's focus on Web-based AR and emphasis on working through agencies are paying off.

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Chinese spend 2 hours, 39 minutes on mobile every day: eMarketer

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3 days ago

Soon Chen Kang 江欣珍

Chinese spend 2 hours, 39 minutes on mobile every ...

TOP OF THE CHARTS: Contrary to popular belief, mobile screen time is only overtaking TV viewing time in China starting this year. But, mobile video time is growing by about 25% per year.

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Y&R wins AOR appointment for GNC in China

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4 days ago

Soon Chen Kang 江欣珍

Y&R wins AOR appointment for GNC in China

The mandate includes brand strategy, creative development and production on digital and ecommerce platforms in the health and wellness retailer's largest international market.

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Apr 13, 2018

Soon Chen Kang 江欣珍

'Now everyone can vote' with AirAsia

AirAsia can expect to sell more seats during peak travel period around polling day in Malaysia next month

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SK-II finds success in selling to younger Chinese: P&G

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Apr 9, 2018

Soon Chen Kang 江欣珍

SK-II finds success in selling to younger Chinese: P&G

Jasmine Xu at P&G spoke about the brand's youthful revamp approach and CSR initiatives during the Shanghai International Advertising Festival held late March.

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Belt and Road and beyond: Advice for Chinese brands with global ambitions

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Mar 29, 2018

Soon Chen Kang 江欣珍

Belt and Road and beyond: Advice for Chinese brands ...

Chinese companies expanding internationally may need to rethink their brand messaging to build affinity, according to speakers at the Shanghai International Advertising Festival.