May 20, 2019

The ups and downs of M&A in events

The trend of larger networks seeking out opportunities with speciality agencies sounds peachy in theory, but not always so in practice.

May 9, 2019

Data-driving event design is huge in China this ...

China ECD Kestrel Lee on how data collection is a driving force for the physical elements of event design.

Apr 29, 2019

It's the agency's job to understand brand vision: ...

The VP of creative for Mattel Brands on client-agency relationships and what they look for during pitches.

Apr 24, 2019

Case study: Taipei Dangdai art fair

The inaugural art fair may draw comparisons to Art Basel Hong Kong, but its Asia-heavy lineup and inclusive price points are a boon.

Apr 16, 2019

Live-streams becoming more interactive: Auditoire

The new GM for Auditoire Hong Kong on the evolving importance of live-streaming.

Apr 15, 2019

Harley-Davidson completes epic tour in China

Biker communities and local dealerships played key roles in the brand's recent roadshows across Chinese cities.