Soon Chen Kang 江欣珍

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The ups and downs of M&A in events
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CEI Analysis
May 20, 2019
Soon Chen Kang 江欣珍

The ups and downs of M&A in events

The trend of larger networks seeking out opportunities with speciality agencies sounds peachy in theory, but not always so in practice.

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Data-driving event design is huge in China this year: Freeman
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CEI Analysis
May 9, 2019
Soon Chen Kang 江欣珍

Data-driving event design is huge in China this ...

China ECD Kestrel Lee on how data collection is a driving force for the physical elements of event design.

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It's the agency's job to understand brand vision: Mattel Brands
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CEI Analysis
Apr 29, 2019
Soon Chen Kang 江欣珍

It's the agency's job to understand brand vision: ...

The VP of creative for Mattel Brands on client-agency relationships and what they look for during pitches.

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Case study: Taipei Dangdai art fair
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Case Studies
Apr 24, 2019
Soon Chen Kang 江欣珍

Case study: Taipei Dangdai art fair

The inaugural art fair may draw comparisons to Art Basel Hong Kong, but its Asia-heavy lineup and inclusive price points are a boon.

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Live-streams becoming more interactive: Auditoire
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CEI Analysis
Apr 16, 2019
Soon Chen Kang 江欣珍

Live-streams becoming more interactive: Auditoire

The new GM for Auditoire Hong Kong on the evolving importance of live-streaming.

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Harley-Davidson completes epic tour in China
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Case Studies
Apr 15, 2019
Soon Chen Kang 江欣珍

Harley-Davidson completes epic tour in China

Biker communities and local dealerships played key roles in the brand's recent roadshows across Chinese cities.

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