The trend of larger networks seeking out opportunities with speciality agencies sounds peachy in theory, but not always so in practice.
China ECD Kestrel Lee on how data collection is a driving force for the physical elements of event design.
The VP of creative for Mattel Brands on client-agency relationships and what they look for during pitches.
The inaugural art fair may draw comparisons to Art Basel Hong Kong, but its Asia-heavy lineup and inclusive price points are a boon.
The new GM for Auditoire Hong Kong on the evolving importance of live-streaming.
Biker communities and local dealerships played key roles in the brand's recent roadshows across Chinese cities.
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