Harley-Davidson completes epic tour in China

Biker communities and local dealerships played key roles in the brand's recent roadshows across Chinese cities.

Harley-Davidson marked its 115th anniversary in 2018 by launching a series of events spanning 10 Chinese cities including Hangzhou, Chengdu, Tianjin, Changsha and Kunming. The American brand worked with Jack Morton on the travelling roadshow which included test rides, riding academies, pop-ups in malls, and Freedom on Tour’ bike rallies across four cities.

The multi-city roadshows featured new models of the brand and resulted in 489 test rides, nearly 3,000 hot leads and 76...

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