The agency will focus on digital strategy, campaign activation, social media and analytics of the beverage brand.
Wunderman is part of Young & Rubicam Brands, under the WPP network.
Pham Nha Uyen, group brand manager, sparkling and energy of Coca-Cola Vietnam, noted that iMarketing is a key channel. “Adding Wunderman to our roster of agencies is a strategic move to build stronger digital engagements with our target audiences in Vietnam.”
Matthew Collier, CEO of Wunderman Vietnam, said, “We are very pleased to become a strategic partner of Coca-Cola in Vietnam and supporting such an iconic brand is very inspiring for our team.”
The Coca-Cola Company's creative business for Vietnam and Cambodia is handled by independent agency Phibious, for core brands including Coca Cola and Minute Maid Nutriboost. As of end 2010, Coca-Cola was ranked tenth in Vietnam's Top 10 brands compiled by Nielsen.