Staff Reporters
Jan 27, 2022

Women to Watch Greater China 2022: Connie Cheung, PwC

An IBM alumni with a compelling mix of technical and business expertise, Cheung built a new team within PwC that has helped the business expand its digital credentials, and is passionate about nurturing skills and young talent.

Women to Watch Greater China 2022: Connie Cheung, PwC
SEE ALL OF THE 2022 WOMEN TO WATCH GREATER CHINA
30 inspiring and innovative women making their mark in
marketing and communications across Greater China.

Connie Cheung

Director of digital product marketing
PwC 
Hong Kong

Connie Cheung is a founding member of PwC’s first digital product marketing team in Greater China. Within six months, she directed the team to design and build the digital product centre, and now it is the company’s largest gateway to digital business opportunities.

Cheung is recognised as helping PwC transform from a professional service brand to a digital-first brand in Greater China. In 2021, PwC was awarded with a Grand Prix at China International Fair for Trade in Services (CIFT) for setting up a model case of business innovation. Cheung also led the work of PwC digital products strategic alliance ecosystem and collaborated with more than 20 top IT companies in the market.  

Cheung encourages staff to sharpen their digital and data skills. She designed a 500-hour product commercialisation workshop. With a flat management style, she invites team members to participate in strategy meetings together with the senior management team—offering more opportunities for young people to grow. 

She also makes the voices of the client and market feedback heard by the product team to guide the product upgrade. Now, the digital product centre has connected 50 business teams and won the trust from various teams in the company. 

Cheung is passionate about innovation and gets involved with many events for young people. As a steering committee member and tech co-chair, she organised and hosted the Asia Technology Entrepreneurship Conference (ATEC). 

Before PwC, Cheung worked for IBM where she helped drive market awareness and innovation initiatives in the Chinese market for its emerging technologies such as AI, cloud, and SaaS. Her most recent role was as head of Watson AI MarTech and SaaS transformation.

SEE ALL OF THE 2022 WOMEN TO WATCH GREATER CHINA
30 inspiring and innovative women making their mark in
marketing and communications across Greater China.

 

Related Articles

Just Published

2 days ago

Dentsu continues strong growth trajectory in Q2

The network's Customer Transformation & Technology division grew 22.25%, powering overall gains for a second straight quarter. Protracted sale of the Russian business dilutes net gains.

2 days ago

Son Heung-Min chooses ‘boldness’ in Tiger Beer ...

Publicis unveils Tiger’s second brand film following Son’s signing as brand ambassador.

2 days ago

Tech Bites: Week of August 8, 2022

News from Shopee, Summit Media, Accenture, BDigital, and more.