Emily Tan
Oct 21, 2015

Why it's time to pop the ad tech bubble

The cycle of self-congratulation in the ad tech sector, to the exclusion of the brands they expect to work with them, needs to stop or the bubble will burst.

The advertising technology sector is a little bit too in love with itself and that’s becoming a problem. In the first half of the year, some of the industry’s highest-flying players have plunged in the US stock market despite growing expenditure on digital advertising. Some of the worst performers at the start of June, according to The Wall Street Journal, have been Rocket Fuel down by 57 per cent from the start of the year, recent...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Valerie Madon joins VMLY&R as top Asia creative
Premium
1 hour ago

Valerie Madon joins VMLY&R as top Asia creative

Madon had left Havas Group in August to pursue other opportunities.

Premium
Omnicom falls short but still posts 2.2% organic growth in Q3
Premium
23 hours ago

Omnicom falls short but still posts 2.2% organic ...

Organic growth was only up 0.4% in Asia-Pacific

Premium
Cracks appear in Google's search ad revenue dominance
Premium
23 hours ago

Cracks appear in Google's search ad revenue dominance

Forecast of search ad market suggests Amazon is only growing player in $55bn US market.