Helen Roxburgh
Jan 15, 2018

Where CMOs will spend in 2018

Technology investments can be hit-or-miss and digital advertising still has its issues. But don’t expect any slowdown in money flows to digital and data analytics this year.

Changing consumer habits and the rise of digital advertising has made technology investment an integral part of marketing budgets. Brand competition is largely being fought in the realms of data analysis and analytics marketing officers are now likely to be spending as much, if not more, on technology as the CIO.

Forrester has predicted that marketing technology budgets will increase by “double digits” this year, as companies start to invest more in...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
VMLY&R Malaysia head steps down
Premium
10 hours ago

VMLY&R Malaysia head steps down

Lisa Hezila leaves after 15 years.

Premium
CMOs need to muscle in on digital transformation, Forrester says
Premium
15 hours ago

CMOs need to muscle in on digital transformation, ...

By taking full responsibility for the customer experience, marketers can play a more serious role in effecting change.

Premium
Called Pat? Get free stuff
Premium
16 hours ago

Called Pat? Get free stuff

Guinness celebrates St Patrick's Day in Singapore by offering discounts for people called Pat. Or Patrick. Or Patricia. Or Ah Pat. Pathiranas, we urge you to assert your rights.