Helen Roxburgh
Jan 15, 2018

Where CMOs will spend in 2018

Technology investments can be hit-or-miss and digital advertising still has its issues. But don’t expect any slowdown in money flows to digital and data analytics this year.

Changing consumer habits and the rise of digital advertising has made technology investment an integral part of marketing budgets. Brand competition is largely being fought in the realms of data analysis and analytics marketing officers are now likely to be spending as much, if not more, on technology as the CIO.

Forrester has predicted that marketing technology budgets will increase by “double digits” this year, as companies start to invest more in...

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