WEB BRIEFINGS: DoubleClick revamps DART solution

DoubleClick has unveiled DoubleClick eMail, a suite of customer

acquisition and retention email products for online direct marketers and

publishers.

A revamp of DART, the DoubleClick eMail suite encompasses technology,

media and data products.

DoubleClick eMail is to be available worldwide by the end of this

year.

The company also introduced DARTmail Campaign Manager, which offers

marketers a solution for direct email marketing, enabling personalised

email communication to existing customers.

The company's new media solutions included eMail Network and eMail List

Services, which enables advertisers to run banner and text

advertisements across multiple newsletters with a single media buy.